Colors Related to Stores

Modern publicity plays a powerful role in people’s minds. Almost everything is promoted by advertisement. Controlling consumers through media is a tool that many forms of advertisements are using. From T.V. commercials to the Internet passing around social media, everything is related to what consumers should know, in order to identify what they want to purchase. There are some techniques the marketing industry is using to help customers identify where to go in order to fulfill the desire of buying something.

 One of the methods stores are using to identify themselves is having an identifying color .Knowing how the media industry works, I find it seems to be very protective and under some kind of organizational process. Perhaps one can except to be well informed from this industry. Unfortunately, to all rules, there is always some kind of exception. Once consumers identify theirs preference store by what color its employers use to wear, it seems to be an easy way to shop. Perhaps a costumer who likes the color orange wants to buy products from a store which has the color orange as the way to identify that store.

Another people may like shopping at the store which has the color blue as its identification. It looks like a good and simple way to shop. Ordinary people follow ordinary and simple commands and the best costumers. Within these organizational processes, confusion would be considered impossible unless someone involuntary   from the rules decides to go shop wearing colors of stores. For example, someone who goes to Home Depot using an orange t shirt, will be quickly called to explain how some construct materials will be needed for the consumers next house project. Another time, going to Target wearing a red t shirt and khaki pants, it is almost the same experience with the question: “Can you tell where the cupcake is accessories are located?” Until the mistakable color choice can be explained, probably three or more questions from different costumers one can be heard. However, the worst scenario from the color stores identification confusion would be at Best Buy store on black Friday. If someone wearing blue polo and khaki pants goes to Best Buy on this particularly crazy day, he or she is asking for trouble and is mistakenly regarded as sales assistant. On black Friday, people get crazy about buying and have the illusion of being the smartest costumer in town who knows everything about special sales, so they will grab anyone who wears blue polo and khaki pants.

For the record, it is prudential to get informed about store color identification before going to shop, unless ones is looking to pretend to be part of the organization, or as the store administration used to say, “sales associated.”